Supply Chain Management

After reading these articles I have realized that there are many ways large, million dollar companies can run their businesses. Zara, for example is a very fast paced, trendy company that is able to be that way due to their very localized way of doing things. The company keeps very close relationships with their suppliers and is in constant contact in order to make sure they have the  newest, trendiest clothing at all times. On the other hand, Uniqlo designs their clothing long in advance and believes that customers focus more on quality than they do trends. The company may spend months testing and trying new clothing before they begin mass producing it. Then there is H&M, who uses both philosophies and is kind of a hybrid of the two companies. They use both "fast fashion" and long term planning. The strange thing is is that all off the companies, no matter what their style of business is all make a lot of money doing what they do. The companies have perfected there craft into almost an art form. One question that was brought to my mind while reading this was what do companies like Nike, Under Armour, Adidas and other sporting wear companies do? Because sports fashion can change almost instantly. It seems as if all it takes is for one big name athlete to do something and then there are hundreds of thousands of young athletes running around wearing whatever they were and on the other hand they have staples that they have to create year in and year out, like cleats, yet the style of cleat changes every year and they are always better than the previous. Are sportswear companies into "fast fashion?"